IAT Race Test

IAT Race Test 2011

IAT stands for Implicit Association Test is an observational evaluate within social psychology planned to detect the strength of a person’s automatic association between mental representations of objects (concepts) in memory. Implicit Association Test is commonly applied to examine bias established on race, gender, age, and other demographic characteristics. However, the Implicit Association Test can as well be applied to evaluate other less controversial attitudes, such as an implicit bias in favor of Pepsi (vs. Coke) or flowers (vs. insects).

Implicit Association Test is mainly applied as a research tool to develop theories that effort to understand implicit cognition, i.e. cognitive processes that impress behavior but are unconscious in nature and are inaccessible to observance through the actor. Implicit Association Test was 1st introduced in the scientific literature 1998 through Anthony Greenwald, Debbie McGhee, and Jordan Schwartz. Afterward then research applying the IAT has steadily developed. Implicit Association Test has also been applied in clinical psychology research.

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